Why AYUNA is the new soul of NAÓS
Our philosophy at NAÓS has always been rooted in reverence for the body. Treating it not as a surface to be mechanically manipulated, but as a living, breathing ecosystem. Every touch, every sequence, and every product we introduce to the studio must honour that ecosystem.
It is with this uncompromising standard that we introduce our newest skincare curation: AYUNA • Less is Beauty.
Born in Spain from the intersection of scientific precision and environmental mindfulness, Ayuna does not simply sit on our shelves; it integrates seamlessly into our bodywork and facial rituals.
Who is AYUNA? The Mindset of "Well-Aging"
Founded by master cosmetics visionaries Isabel Ramos (PhD in chemistry) and Begoña Sanjuan, Ayuna was built on a provocative premise: the world does not need more beauty products; it needs better ones.
AYUNA rejects the aggressive, combative language of traditional cosmetics. You will not find the words "anti-aging" anywhere in their philosophy. Instead, they pioneer the concept of Well-Aging. A slow, deliberate, and deeply respectful approach to aging gracefully.
Inspired by the systemic benefits of intermittent fasting, AYUNA’s formulas trigger a topical "skin fast." By eliminating unnecessary fillers and chemical noise, they stimulate the skin’s natural mechanisms to self-repair, detoxify, and regenerate. It is a philosophy of subtraction that yields exceptional abundance.
1. "CLEANical" Innovation
Most clean beauty brands sacrifice clinical efficacy to remain pure. Conversely, clinical brands often rely on harsh synthetics to deliver results. AYUNA refuses this compromise. Through green biotechnology, they culture active plant stem cells (such as Arabian cotton, pomegranate, and cannabis sativa) in controlled environments. This allows for an astonishing concentration of pure peptides and polyphenols, delivering immediate, measurable structural improvements without a single drop of toxic filler.
AYUNA’s ultra-evolved, revolutionary formulas meet strict standards of proven effectiveness, extreme purity, and the meticulous exclusion of questioned or suspect ingredients. Guided by the Precautionary Principle, AYUNA rejects most ingredients used in the cosmetics industry today*. Only one-tenth meet its strict standards.
*(Over 15,000 substances.)
2. Psycho-Dermatology and the Nervous System
AYUNA understands that the skin and the brain are deeply intertwined. Their formulations utilise specific aromatic molecules that travel through olfactory pathways to reduce cortisol levels and stimulate oxytocin right on the treatment table. When applied during a facial or body treatment, the product works in tandem with our therapists' hands to shift you into a profound state of parasympathetic rest.
3. Minimal
AYUNA simplifies the beauty routine, reducing the number of steps without sacrificing effectiveness. Prioritising the essential and eliminating the unnecessary. Unlike common industry practices, where formulas are filled with empty components that only improve texture and feel without real benefits, AYUNA only uses ingredients that enrich both the sensorial experience and act at the tissue level. Multifunctional products that nourish, regenerate, and protect with only what your skin truly needs.
What to Expect: The Ayuna Rituals at NAÓS
Ayuna transforms skincare from a chore of maintenance into a profound, full-body sensory ritual. We are introducing this brand not through basic applications, but through two masterwork treatments that marry advanced somatics with biotech skincare.
The Ascent: The Structural Awakening
The Ascent is a facial ritual designed to defy both gravity and stress. It focuses on the structural architecture of the face, neck, and décolleté.
The Method: Using intentional, deep-tissue myofascial release and buccal sculpting techniques, we release chronic tension bound in the facial muscles.
The Interwoven Tech: Resting on our PEMF/FIR gemstone mat, when combined with Ayuna’s botanical stem cell complexes, the skin's matrix is visibly lifted. It is an intense, resetting experience that restores facial contour, stimulates local microcirculation, and leaves the skin structurally sound.
The Lifetime Ritual: The Ultimate Body & Facial Synergy
For those seeking absolute synthesis, The Lifetime Ritual represents the pinnacle of what we do at Naós. This is our signature combined bodywork and facial experience, an immersive, head-to-toe somatic journey.
The Bodywork: The ritual begins with slow, rhythmic, deep bodywork that targets the fascia and long-held physical guarding. We use Ayuna’s rich, nourishing body textures to melt muscular resistance and ground your energy.
The Facial Transformation: Without breaking contact, the bodywork flows seamlessly into an advanced, nutrient-dense facial treatment.
The Somatic Result: By treating the body and face as a single, uninterrupted landscape, The Lifetime Ritual honors the true nature of the nervous system. The mind surrenders, cellular inflammation drops, and you emerge entirely realigned. It is not a temporary pampering session; it is a restorative reset for your entire being.
